Top 8 Comments on Mashable This Week

We’re back again with another roundup of the top Mashable comments of the week.

In this weekly segment, we showcase the week’s best comments on our site. We’re always looking for thoughtful comments that engage the community and drive more conversation, as well as those that make us laugh.

This week, the Mashable community took an interest in the recent announcement of Facebook Timeline and coverage on the Presidential Campaign. This week’s comments truly made the Mashable team laugh and were loaded with plenty of different opinions.

Take a look at this week’s top comments on Mashable:


Comment


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Brennan Stehling feels the iPhone 5 should not have a bigger screen. Earlier this week 9to5 Mac reported a rumor that the next iPhone will have a 4-inch screen.

Comment originally posted on: iPhone 5 Will Have 4-Inch Screen, Launch in Summer [RUMOR]


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JudyCaroll1 points out that building an online community takes time and relationships aren’t built automatically.

Comment originally posted on: 10 Tips for Building a Strong Online Community Around Your Startup


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Keith McKenzie feels that paper business cards are here to stay. He supports his post by explaining why there still needs to be human interactions in networking.

Comment originally posted on: Is It Time to Finally Ditch Your Paper Business Cards?


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Christie Monk shares her opinion on Facebook Timeline and how it makes things more difficult to find. Facebook recently announced Timeline will be coming to all users in the next few weeks.

Comment originally posted on: Ready or Not, You’re Getting Facebook Timeline


A comment by Robert Valek describes and lists his reasons for why the political view of space exploration is unlikely and logical. Robert also left a honest opinion of the article, which is something that the community values.

Comment originally posted on: Who Has the Best Space Plan: Gingrich, Obama or Romney? [POLL]


A comment by Robert Valek describes and lists his reasons for why the political view of space exploration is unlikely and logical. Robert also left a honest opinion of the article, which is something that the community values.

Comment originally posted on: Who Has the Best Space Plan: Gingrich, Obama or Romney? [POLL]


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Margo Rose leaves an insightful comment about Facebook Timeline and how the article is a great resource for many users who are not fans of the Facebook Timeline. Thanks for the awesome comment Margo!

Comment originally posted on: How to Get Old Facebook Back


A comment by Memicoot brought up the debate of whether jailbreaking an iPhone should be legal or not. Recently the Electronic Frontier Foundation (EFF) rallied supporters to sign a petition to renew the jailbreaking exemption law.

Comment originally posted on: Jailbreaking Exemption Law Could Expire Soon



A comment by

Robert Catalano gave the Mashable community a laugh. The video meme “Sh*t [People] Say” has gone majorly mainstream and they’re enjoyable to watch.

Comment originally posted on: 15 Best ‘Sh*t People Say’ Videos

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Brennan Stehling feels the iPhone 5 should not have a bigger screen. Earlier this week 9to5 Mac reported a rumor that the next iPhone will have a 4-inch screen.

Comment originally posted on: iPhone 5 Will Have 4-Inch Screen, Launch in Summer [RUMOR]


JudyCaroll1 points out that building an online community takes time and relationships aren’t built automatically.

Comment originally posted on: 10 Tips for Building a Strong Online Community Around Your Startup


Keith McKenzie feels that paper business cards are here to stay. He supports his post by explaining why there still needs to be human interactions in networking.

Comment originally posted on: Is It Time to Finally Ditch Your Paper Business Cards?


Christie Monk shares her opinion on Facebook Timeline and how it makes things more difficult to find. Facebook recently announced Timeline will be coming to all users in the next few weeks.

Comment originally posted on: Ready or Not, You’re Getting Facebook Timeline


A comment by Robert Valek describes and lists his reasons for why the political view of space exploration is unlikely and logical. Robert also left a honest opinion of the article, which is something that the community values.

Comment originally posted on: Who Has the Best Space Plan: Gingrich, Obama or Romney? [POLL]


A comment by Robert Valek describes and lists his reasons for why the political view of space exploration is unlikely and logical. Robert also left a honest opinion of the article, which is something that the community values.

Comment originally posted on: Who Has the Best Space Plan: Gingrich, Obama or Romney? [POLL]


Margo Rose leaves an insightful comment about Facebook Timeline and how the article is a great resource for many users who are not fans of the Facebook Timeline. Thanks for the awesome comment Margo!

Comment originally posted on: How to Get Old Facebook Back


A comment by Memicoot brought up the debate of whether jailbreaking an iPhone should be legal or not. Recently the Electronic Frontier Foundation (EFF) rallied supporters to sign a petition to renew the jailbreaking exemption law.

Comment originally posted on: Jailbreaking Exemption Law Could Expire Soon


A comment by

Robert Catalano gave the Mashable community a laugh. The video meme “Sh*t [People] Say” has gone majorly mainstream and they’re enjoyable to watch.

Comment originally posted on: 15 Best ‘Sh*t People Say’ Videos


If you haven’t commented on a Mashable article before, check out Mashable Follow, our content curation and social tool, as well as our comment guidelines to learn more. We’d love for you to join the conversation.

Remember to comment on next week’s articles for a chance to be in the top comments roundup.

Article source: http://feeds.mashable.com/~r/Mashable/~3/c8dPt81C8wM/

To Pivot or Not to Pivot

mountain bike

Editor’s note: Contributor Ashkan Karbasfrooshan is the founder and CEO of WatchMojo.  Follow him @ashkan.

To pivot, or not to pivot, that is the question:
Whether ’tis Nobler in the mind to suffer
The Slings and Arrows of outrageous Fortune,
Or to take Arms against a Sea of troubles.
Hamlet, were it set in Silicon Valley, circa 2011.

Ah, the internet – how you hijack our vocabulary.  A few years ago, “embedded” had connotations of journalists following soldiers.  Today, it’s most associated with YouTube clips.  Similarly, a pivot was something that I vaguely recall my basketball coach talking about.  Today, it’s the repositioning of a company and without a doubt, 2011 was the year of the pivot.

Talk is Cheap

Let’s face it, despite the bravado and brashness, oftentimes Silicon Valley gets scared and zigs when it should zag.  Lean Startup author Eric Ries popularized the term “pivot” but the concept has existed for years.  Nokia used to produce rubber boots; today, well… that’s another story.

But the point is, while the concept of pivoting has become commonplace in startup lore, it’s good to separate the fad from the core concept to answer the question: “to pivot or not to pivot”?

Deconstructing Success

You may be driven by success, recognition, respect, money, power or fame.  Whatever the case, success is i) subjective, ii) relative and iii) fluid.  In other words, i) we define success based on what drives us, ii) but we tend to measure it relative to other people’s success and over time, iii) we convince ourselves to change its definition, revising upwards or downwards, depending on the conditions on the ground.

Don’t Believe the Hype

While Silicon Valley is entirely free and encouraged to have its own set of values, culture and objectives, the 24/7 media coverage startups and entrepreneurs are exposed to gives all entrepreneurs a sense that unless your idea and company blast off, you should pivot.  In that context, the mindset of “fail fast” is understandable given the herd mentality and impatient nature of VCs, but wrong when you consider that 1% of projects fit venture capital’s profile and 1% of those become moderately successful.

In other words, while money may accelerate a company’s ramp-up and growth, the reality is that teams needs to gel, products take time to develop and businesses have a natural life-cycle that can’t really be circumvented.

Exacerbating this, of course, is that technology companies tend to compete in a zero-sum environment where the #1 and #2 players create value for shareholders but all others are left standing when the game of musical chairs stops.  Meanwhile, content companies tend to be long term bets anyway: Machinima is one of the larger content providers on the leading video platform YouTube, but it launched in 2000 (12 years ago!).  Vice is now featured in the pages on Forbes but it’s been around since 1994 (it launched as a magazine).

Despite these realities, boards rush entrepreneurs to adapt or die without letting the child crawl, let alone walk or run.

Yes, Pivots May Work, Sometimes

To be clear, the extreme cases of Groupon and Fab are prime examples for why pivoting is sometimes the only solution to a stagnating or declining project, but those tend to be the exceptions and not the rule.

But Usually, You’ll Simply Just Kill a Good Idea Before Moving to a Fad

As such, before throwing out the baby with the bathwater, understand the following.

Rule #1: Pivoting is a Function of Your Employees

When you recruit engineers and programmers, you can point them in any direction and challenge them to solve a given problem.  If you are a content company, you hire writers or videographers and are, as such, limited to remaining in the content business unless you really choose to blow up the building and start from anew.

However, you can’t assume that a team that has built a search engine can build a better social network.  So don’t let the tech vs. content variable underestimate the inherent challenges with any pivot.

As much as I dread quoting Donald Rumsfeld, “you go to war with the military you have, not the one you might want or wish to have at a later time”.

Time is crucial in any company and hiring a challenge.  If you have good people, it might be better to improve something than assume you need to nuke the joint.

Rule #2: Focus on A Different Target

While the concept of the pivot refers to a radical and transformative change in company direction, strategy, focus and product line, it’s important to note that to become successful sometimes what you need is to pivot what industry or clients you are going after, and not the whole company.  You may be developing a product and aiming for a B2B application, but perhaps by making it go free and targeting a B2C audience it might prevail.

Rule #3: Timing and Externalities Matter More Than You Think

After 9/11, a lot of companies repositioned themselves to serve the national security and defense industries.  They hit the jackpot.  This isn’t so much chasing a fad but realizing that the broader macro environment and trends will affect your industry and company more so than you think.

Rule #4: Success Comes From Incremental Gains, Not Hail Marries

Apple is the ultimate pivot.  Most of its revenues come from iPhone and iPad – products that didn’t exist five years ago!  But it was all born from the iPod.  So the best pivots are not overnight 180-degree turns but progressive shifts and extensions.  They are now charging into the post-PC era, but it was all an extension of their core.  Hulu, too, is pivoting before our eyes (as are YouTube and Netflix), moving from pure-play aggregators to creators of content.  After all, at that velocity even a seemingly small shift in strategy leads to a large change in overall trajectory.

While it’s difficult to define “pivot” and impossible to predict its outcome, you can drown out the noise and clearly ask yourself: “what do I define as success”.  Once you do that, the rest falls in place.

Photo credit: purplemattfish


  • ASHKAN KARBASFROOSHAN

Ashkan Karbasfrooshan is the founder of Granicus Group and CEO of WatchMojo, one of the leading producers and providers of professional video content to portals, web publishers, online magazines, blogs, social networks and video portals.

A finance graduate from one of the top colleges in the nation, Ashkan started his career as in-house finance analyst at one of the original meta-search engines on the Web, Mamma. From there he worked in the online publishing industry where he headed up advertising…

Learn more

Article source: http://feedproxy.google.com/~r/Techcrunch/~3/TZ44rzUMMd4/

Angry Birds on Facebook Launching Your Way on Valentines Day

What could be more romantic than playing Angry Birds on Facebook with your sweetheart or with a social network of relative strangers? The highly anticipated Facebook version of Angry Birds will officially be landing in a browser near you on Feb. 14, Valentines Day.

Rovio, the studio behind the game, has put out a trailer (above) and dropped lots of little hints that the Angry Birds on Facebook won’t be exactly like its mobile counterparts. Rovio CEO Mikael Hed said the game will have completely new aspects and a more collaborative feel. It’ll also focus more heavily on the hapless pigs.

From the trailer above it looks like the same gameplay that made Angry Birds a viral (and financial) sensation are still the focus: Flinging birds across a screen to knock out pigs and build high scores. This being Facebook, expect social posts and friend challenges to play a role, though Rovio so far has stayed mum on what those “collaborative” features will be.

It may seem like a bad idea to launch a game on Valentine’s Day, but given Angry Birds‘ success, Rovio can pretty much do what it wants. The game — and its spin-offs — have been downloaded more than 500 million times, prompting Rovio CMO Peter Vesterbacka to say the company was worth more than $1.2 billion.

Angry Birds games have been developed for nearly every major mobile platform or device but this is the first time the game will be coming to a browser and social network. It’s a move designed to get the game into more hands and more news feeds, but at some point will we just be Angry Birded out?

Is the Facebook launch a cause for celebration or just more of the same? Let us know in the comments below.

Article source: http://feeds.mashable.com/~r/Mashable/~3/SVq-F0n4zyI/

Today Apple, Google, 5 Others Battle “No Poach” Conspiracy Case

Antitrust Hearing Today

7 of the world’s most powerful tech companies have been accused of forming an antitrust conspiracy to suppress the compensation of their employees by entering into “no poach” agreements. Today, a San Jose judge will hear a motion to dismiss a class action civil lawsuit in which former employees seek damages from defendants Apple, Google, Adobe, Intel, Intuit, Pixar, and Lucasfilm.

The damning evidence against the defendants that I first uncovered last week, as well as the plaintiffs’ opposition to the defendants’ joint motion to dismiss the case indicate there is more than sufficient evidence for the case to proceed towards trial. If the defendants lose to or settle with the class that represents all full-time employees of these companies between 2006 and 2009, tens of thousands of Silicon Valley employees could be compensated.

Specifically, the senior executives of the defendants are accused of entering into a network of identical, interconnected illegal agreements not to recruit each other’s employees. Each agreement by itself may be a violation of antitrust laws including the Sherman Act, the Cartwright Act, and other California laws.

The plaintiffs also claim the agreements constitute an overarching antitrust conspiracy because each was made with knowledge of the other agreements, and relied on the other agreements to achieve a common goal of reducing compensation and mobility for highly sought-after skilled tech employees.

According to the plaintiffs’ statement (PDF), the chronology of some of the  agreements is as follows:

  • January 2005 – Pixar senior executives (which include Steve Jobs) drafted written terms for a no-poach agreement and sent them to Lucasfilm
  • May 2005 – Agreements began between senior executives at Apple and Adobe
  • 2006 – Agreements began between Apple and Google shortly after Eric Schmidt joined Apple’s board of directors
  • April 2007 – Agreements transpire between Apple and Pixar
  • June and September 2007 – Google enters into agreements with Intuit and Intel that are identical to the agreements between Apple and Google, Apple and Adobe, and Apple and Pixar

Additionally, Steve Jobs personally contacted Palm’s CEO Edward T. Colligan to propose an unlawful agreement, writing “We must do whatever we can” to stop competitive recruiting efforts between the companies.” Colligan declined Jobs’ offer, writing “Your proposal that we agree that neither company will hire the other’s employees, regardless of the individual’s desires, is not only wrong, it is likely illegal.”

The plaintiffs request “The Court should deny the motion, lift the stay of discovery, and permit Plaintiffs ‘to secure the just, speedy, and inexpensive determination’ of this action.”

The defendants claim that the agreements were isolated and not interconnected. They claim the agreements were pro-competitive parts of legitimate collaborations between the companies, many of which had executives on each other’s boards or started as the same company as with Pixar and Lucasfilm.

The defendants also claim “The alleged bilateral arrangement provide no support for the overall conspiracy that plaintiffs have alleged in order to name the defendants in a class action”. They motion for continuation of the partial stay of discovery and for the case to be dismissed.

However, my research and sources indicate the defendants’ claims are false, the plaintiffs case is plausible, and so there are no grounds for dismissal. Furthermore, the only reason more evidence about the interconnection between the agreements isn’t available is because they were made so secretively.

The case should be allowed to proceed because the plaintiffs have produced “smoking guns” indicating a deep conspiracy. Specifically, “Do Not Cold Call” lists which defendants used to implement the agreements, and the written terms of Pixar’s agreement with Lucasfilm. These signal that today’s joint motion to dismiss the case should be denied because if discovery is permitted to continue, there’s a reasonable expectation that evidence of illegal activity will be revealed.

If the defendants’ motion to dismiss the case is denied, the case will move towards a trial by jury in June 2013. Rather than leave an assessment of damages to the judge and jury, the defendants may try to settle the case, similar to how they settled with the Department of Justice’s federal case in 2010. In the defendants lose or settle, full-time employees of the defendants could be compensated for the 10-15% of lost wages estimated by the plaintiffs’ law firm Lieff Cabraser.

Article source: http://feedproxy.google.com/~r/Techcrunch/~3/-i-g4KE_G5o/

NASA’s New Satellite Captures Amazing Hi-Res Image of Earth

You’ve seen Earth, but you’ve never seen it like this.

Suomi NPP, NASA’s newest Earth-watching satellite, has taken a high resolution image of Earth, one of the most beautiful such images ever created. It’s available in 8000×8000 pixel resolution, and it takes a while to download it, but it’s definitely worth it.

The satellite, named after the “father of satellite meteorology,” Verner E. Suomi, is designed to create fabulous images of Earth, monitor for natural disasters and improve weather forecasts as well as our understanding of long-term climate changes.

The image is a composite, using a number of swaths of the Earth’s surface taken on Jan. 4, 2012. It echoes the legendary “Blue Marble” photograph, taken by the crew of the Apollo 17 spacecraft on Dec, 7, 1972,

The Blue Marble 2012, as NASA named the new photo, is available in high resolution here.

Now, where do we sign up for a 8000×8000 pixel screen so we can use this baby as desktop background?

Credit: NASA/NOAA/GSFC/Suomi NPP/VIIRS/Norman Kuring

[via Our Amazing Planet]

Article source: http://feeds.mashable.com/~r/Mashable/~3/5FwqEdrrACE/

Obama: America Should Support The Next Steve Jobs

obama

In his State of the Union address tonight, President Obama laid out a blueprint for economic recovery, with numerous references to the technology sector. “An economy built to last is one where we encourage the talent and ingenuity of every person in this country,” the President said, with Steve Jobs’ wife (and Instagram’s Mike Krieger) in audience, “That means women should earn equal pay for equal work. It means we should support everyone who’s willing to work; and every risk-taker and entrepreneur who aspires to become the next Steve Jobs.”

I, like commenter Dan Bowen below, find it ironic that the President is apotheosizing Jobs, as the Apple CEO is known for outsourcing a large majority of hardware manufacturing to China. It seems like Obama likes the idea of Steve Jobs more than some of the things Steve Jobs actually did.

The President also mentioned the tech industry as a beacon of hope for our country’s blighted economy multiple times in the SOTU, and I have gathered the most relevant passages below.

“Tonight, my message to business leaders is simple: Ask yourselves what you can do to bring jobs back to your country, and your country will do everything we can to help you succeed.”

“Right now, companies get tax breaks for moving jobs and profits overseas. Meanwhile, companies that choose to stay in America get hit with one of the highest tax rates in the world. It makes no sense, and everyone knows it.”

“No American company should be able to avoid paying its fair share of taxes by moving jobs and profits overseas. From now on, every multinational company should have to pay a basic minimum tax. “

“If you’re a high-tech manufacturer, we should double the tax deduction you get for making products here. Send me these tax reforms, and I’ll sign them right away.”

“I also hear from many business leaders who want to hire in the United States but can’t find workers with the right skills. Growing industries in science and technology have twice as many openings as we have workers who can do the job. Think about that – openings at a time when millions of Americans are looking for work.”

“Join me in a national commitment to train two million Americans with skills that will lead directly to a job.”

“Let’s also remember that hundreds of thousands of talented, hardworking students in this country face another challenge: The fact that they aren’t yet American citizens. Many were brought here as small children, are American through and through, yet they live every day with the threat of deportation. Others came more recently, to study business and science and engineering, but as soon as they get their degree, we send them home to invent new products and create new jobs somewhere else. let’s at least agree to stop expelling responsible young people who want to staff our labs, start new businesses, and defend this country. Send me a law that gives them the chance to earn their citizenship. I will sign it right away.”

“You see, an economy built to last is one where we encourage the talent and ingenuity of every person in this country. That means women should earn equal pay for equal work. It means we should support everyone who’s willing to work; and every risk-taker and entrepreneur who aspires to become the next Steve Jobs.”

“After all, innovation is what America has always been about. Most new jobs are created in start-ups and small businesses. So let’s pass an agenda that helps them succeed. Tear down regulations that prevent aspiring entrepreneurs from getting the financing to grow. Expand tax relief to small businesses that are raising wages and creating good jobs. Both parties agree on these ideas. So put them in a bill, and get it on my desk this year.”

“Don’t let other countries win the race for the future. Support the same kind of research and innovation that led to the computer chip and the Internet; to new American jobs and new American industries.”

“The new rules we passed restore what should be any financial system’s core purpose: Getting funding to entrepreneurs with the best ideas, and getting loans to responsible families who want to buy a home, start a business, or send a kid to college.

Article source: http://feedproxy.google.com/~r/Techcrunch/~3/WtDmtdCk5-o/

Apple Tests Hundreds of Product Packages in Secret Unboxing Room [VIDEO]

Apple makes its product packaging with stealthy love. An advanced copy of Adam Lashinsky’s book, Inside Apple, reveals product packaging is another thing Apple keeps under lock and key. The tech giant has a secret room — accessible only by security badges — dedicated to hundreds of variant prototype product packaging options for products like the iPad.

“To fully grasp how seriously Apple executives sweat the small stuff, consider this: For months, a packaging designer was holed up in this room performing the most mundane of tasks – opening boxes,” NetworkWorld’s iOnApple blog quoted from Lashinsky’s book.

Packaging designers must open box after box to test the positioning of the invisible stickers stuck to the top of iPod boxes. The invisible tape must be placed exactly, Lashinsky explained.

Packaging is taken more seriously at Apple than other technology companies because Steve Jobs, the co-founder of Apple who died in late 2011, cared about every last detail. He wanted customers to feel a certain emotion when opening Apple products.

MacRumors quotes Jonathan Ive, Apple’s senior vice president of industrial design, from Walter Isaacson’s bio on Steve Jobs: “You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story.”

Apple’s package designs have sophisticated utilization of white space, which differs much from Microsoft’s fit-a-lot-of-information-on-the-box approach. An internal Apple video shows how Apple redesigned the iPod box as if it were a Microsoft product.

So the next time you open an Apple product, remember a packaging designer spent hours selecting the perfect box and precise placement of stickers. Watch the video to find out more about Apple’s packaging details.

Article source: http://feeds.mashable.com/~r/Mashable/~3/G3BPRjHi0gI/

RIM Co-CEOs Are Out, Heins Is In

RIM CEO Thorsten Heins (via RIM)Following weeks of speculation, it appears Research in Motion (RIM) is finally ready to oust Co-CEOs Jim Balsillie and Mike Lazaridis. The two are, according to a press release from RIM, stepping aside on Monday and will be replaced by company insider and former COO Thorsten Heins.

Heins, who also joins the company’s board, is already listed as President and CEO on RIM’s executive bios page. The change in leadership may have come at the behest of Lazaridis who explained in a statement, “There comes a time in the growth of every successful company when the founders recognize the need to pass the baton to new leadership. Jim [Balsillie] and I went to the Board and told them that we thought that time was now.”

The move comes after a solid year of miscues and blunders by Balsillie and Lazaridis. 2011 got off to a promising start with the introduction of the Playbook tablets, but RIM bungled the launch, leaving out key features like a native e-mail client. Later in the year the company announced the name for a new combined OS only to learn they didn’t have rights to the name. The company also suffered through an extended service outage and took what some believe was too long to respond directly to customers about the situation.

The company has also steadily slipped down the ladder in smartphone market share as Android competitors and Apple released more and more innovative and well-received handsets. The calls for RIM to replace its co-CEOs have been growing steadily, even as RIM gets its house in order. Just this month, the company finally unveiled Playbook OS 2.0 which does feature its own email client. Now the question is what Heins can do to return the Canadian technology company to the front of the mobile technology pack.

What do you think? Did RIM make the right move? If so, did it make it soon enough? Share your take in the comments.

Article source: http://feeds.mashable.com/~r/Mashable/~3/vBUMYlWJOn4/

I’d Rather Watch Instagram Than A Movie

photo

Last week a friend of mine asked me at brunch, innocently enough, “What’s Instagram, and why do you use it?”

I meekly offered the answer, “It’s a way to share photos via the iPhone,” and then, feeling like I hadn’t done it enough justice, went on the defensive and was like, “Oh but it’s really simple and that’s what makes it emotional. Like in one click, I can view all these interwoven stories.” It turns out he used Instagram himself, and just wanted to hear someone describe its appeal.

The appeal of Instagram is, for lack of a better word, simple; the world is moving too damn fast and we don’t want the cognitive load of figuring out what we’re looking at — we just want to see simple pretty things. This simplicity is what makes services like Instagram, Twitter and Pinterest a joy versus other entertainment offerings.

The truth is that on any given day, I’d rather check in on Instagram then watch a movie. Today — from afar — I watched my friends visit Germany, take in the 49r’s vs. Giants game, traverse the Sundance festival and eat at a restaurant on my block. I probably opened the app between 10-15 times. And I watched absolutely no TV today.

When Paul Graham implored startups to “kill Hollywood” last Friday, his point resonated with the tech echo-chamber because in a sense we’re already there — more people visit Zynga games monthly then both the viewership records for television and the Hollywood box office. Giftcards for Facebook Credits populate the aisles of my supermarket checkout — in the same “impulse buy” section as celebrity gossip rags.

Humans have loved stories since the dawn of communication, we’re addicted to entertainment. And we are at a crux in that addiction.

What “kill time” startups like Facebook, Youtube, Twitter, Zynga and most recently Instagram have in common with the movie and television industry is that they all enable people to entertain themselves, or essentially kill time. What they don’t have in common is that the former are all free, play into our zeitgeist need for simplicity and don’t cost millions of dollars to produce. This is a pain point that Hollywood is currently suffering through.

The most watched television episode in history, the season finale of MASH, drew over 105 million views.  Facebook has eight times that many people visit it monthly. The truth is, as much as people passionately cry out against Hollywood’s focus on metrics, anyone who’s sifted through TechCrunch article after TechCrunch article realizes that the Valley is equally as metrics obsessed.

The war for attention leaves Hollywood at a disadvantage. Box office returns are the lowest they have been in 16 years. Why pay $10 to commit to watching something in a theatre when you can watch it at home for much less with the added bonus of being able to check your email? And, why even bother spending two hours of your time sitting and absorbing a complex narrative that isn’t connected to you, when you can pop open your iPhone and get a quick hit of rarefied entertainment from people you actually know — who you can actually relate to as opposed to just project on.

Once in grade school my class held a sleepover so we could watch the entirety of Gone With The Wind and we all stayed awake, rapt by the drama between Scarlett and Rhett. Nowadays I’ve seen people pull out their phones and check Twitter (or worse, fall asleep) half way through something as overly stimulant as Inception. I pull out my phone to run through Instagram every time I’m stuck in a checkout line or any other place I need to kill time — like it’s some sort of entertainment inhaler.

Hollywood just can’t compete with that.



  • INSTAGRAM

Instagram is a free photo sharing application that allows users to take photos, apply a filter, and share it on the service or a variety of other social networking services, including Facebook, Twitter, Foursquare, Tumblr, Flickr , Foursquare and Posterous.[2] The application is compatible with any iPhone, iPad or iPod Touch running iOS 3.1.2 or above.

Instagram, in an homage to both the Kodak Instamatic and Polaroid cameras, confines photos into a square shape. This is in contrast to the…

Learn more

Article source: http://feedproxy.google.com/~r/Techcrunch/~3/Gjn1RfWQiLk/

Top 10 Twitter Pics of the Week [PICS]

There’s no need to go through 30 million pictures posted on Twitter last week when you have our top 10 Twitter pics of the week.

Using a special algorithm developed by our partners at social media search engine Skylines, we’ve narrowed down that plethora of pics to find the diamonds in the rough for you, the most interesting photos from Twitter over the past week.

How do we do it? We focus on the most popular Twitter trends, using hashtags that dominated the discourse on the microblogging service this week.

Our modified algorithm focuses on events and happenings around the world, rather than personalities, which were the focus of our previous algorithm. We’ve abandoned that because it brought us pictures of mostly boy bands, and ended up being a popularity contest rather than a gauge of what people were really thinking and talking about.

So here they are, a week’s worth of Twitter pics encompassing a variety of topics and interests — the results of our digital analysis of more pictures than any army of people could actually look at themselves.

By the way, if you’d like to take a look at the full results of our extensive survey, find it at the Skylines site.


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